Hyundai Creta: No one believed it, but it became a leader

Sales analysis: Numbers that speak for themselves

Since its launch in 2016, the Hyundai Creta has shown an impressive sales trajectory, reflecting its acceptance and growing popularity in the Brazilian market. 

Initially, despite criticism of its design, the Creta quickly found its place, thanks to its combination of affordable price, robust features, and Hyundai's solid reputation.

In its first full year of sales in 2017, the Creta was already among the leaders in the compact SUVs segment, ranking as the second best-selling, behind only the Honda HR-V. 

This initial success was just the beginning, as the model continued to grow in popularity. 

In 2018, the Creta took the lead in the compact SUV ranking, surpassing rivals such as the HR-V and Nissan Kickswith nearly 49,000 units registered.

The arrival of its second generation in 2021, with a completely redesigned look, further boosted its sales. 

The Creta entered the top 10 in the overall sales ranking of Fenabrave, with an impressive number of registrations, highlighting a positive reception despite the bold aesthetic changes. 

In 2022, despite a slight decline, the Creta remained strong in the market, demonstrating stability even with the entry of new competitors and the launch of updated models by other brands, such as Volkswagen. T-Cross and the Chevrolet Tracker.

Moving into 2023 and the first months of 2024, the Creta not only maintained its strong position in the market but also saw its sales improve, reappearing in the top 10 of overall sales and leading again in the compact SUV segment. 

This performance only reinforces how well the model has managed to adapt and remain relevant in an extremely competitive market.

The comparison with other compact SUVs shows that while many models struggle to find a balance between design, price, and functionality, the Creta has managed to stand out by offering an attractive package that appeals to both consumers who value aesthetics and those who seek a reliable vehicle with good cost-effectiveness.

The impact of new releases in the SUV market

The compact SUV market is one of the most dynamic and competitive in Brazil, with frequent launches and updates that continually challenge established positions. 

Since its launch, the Hyundai Creta has faced several of these challenges, adapting to market changes to maintain its relevance and leadership position.

With the arrival of new models such as the Volkswagen T-Cross in 2019 and the updated Chevrolet Tracker in 2020, the Creta faced renewed pressure. 

These releases brought new technologies, more modern designs, and aggressive marketing strategies, attracting a significant share of the market that was looking for innovations. 

Creta's response to these challenges was crucial for its continued presence at the top. 

In 2020, even with the impact of the pandemic of COVID-19 Despite the increase in competition, the Creta has managed to maintain a solid position, although it has seen a slight drop in its overall ranking.

The 2021 facelift was a key moment for the Creta. 

This update not only revitalized its design but also incorporated new technologies and improvements that were necessary to compete with newcomers. 

Sales reacted positively to these changes, as demonstrated by their impressive performance in 2022 and 2023, where it regained its leadership position and even improved, indicating that consumers approved of the updates.

This ability to reinvent itself and adapt to the ever-changing preferences of consumers is a testament to Hyundai's strategy with the Creta. 

Each launch in the compact SUV segment acts as a catalyst for the brand to re-evaluate and adjust its approach, ensuring that the Creta not only meets but often exceeds consumer expectations regarding design, performance, and value.